I once had a project where the word “asset” was defined three different ways across five teams.
I once spent three days defining the word “customer”.
I once defined and documented over a hundred acronyms in the first week of a project for a large company, only to find 30 more the next week.
I wish I could say that I’m exaggerating or that any of this effort was unnecessary. Nope. Needed.
Language is complex. But language is also fundamental to understanding the direction we choose. Language is how we tell other people what we want, what we expect of them, and what we hope to accomplish together.
Without language, we can’t collaborate.
Unfortunately, it’s far too easy to declare a direction in language that doesn’t make sense to those it needs to support: users, stakeholders, or both.
When we don’t share a language with our users and our stakeholders, we have to work that much harder to communicate clearly.