Measurements have rhythm.

Some things are best measured moment to moment. Others are best measured over weeks, months, years, or even decades.

The right rhythm depends on your context and your intent. When you’re choosing a rhythm, think about the ways you collect data, how specific it needs to be, and how complex it is.

Consider these factors:

Timeframe: Is this measurement most useful after one hour, one day, a season, a year, or an entire decade? What’s a better baseline: yesterday, last month, a year ago, or twenty years ago?
Access: Is the data readily available? Or does it require help from a particular person or system?

How to Make Sense of Any Mess by Abby Covert