Definition: An abstract idea or general notion.
Also referenced as: Conceptual (adjective) Concepts (noun)
Related to: Controlled Vocabulary, Design, Knowledge, Mental Model, Perception, Term, Thing
Chapter 3: Face Reality | Page 63
You can tell complex stories in a diagram with boxes and arrows. A box represents a thing; an arrow represents a relationship between things.
These relationships can be one-way (e.g., dropping a package into a mailbox) or two-way (e.g., calling the postal service to see if it was delivered).
We use a diamond shape to represent a decision point. This allows us to diagram relationships that change depending on the circumstances.
When you’re making a diagram, keep the structure pliable. Give yourself room to play with the boxes, move them around, and see what happens.
Start by creating a box for each concept, each piece of content, and each process. Arrange the boxes based on how they relate to each other. Play. See what reveals itself as you move things around. Try a few different arrangements before you add the arrows.
Keep it simple. The more you add styling and polish, the less you’ll feel comfortable changing and collaborating on the diagram.
Chapter 3: Face Reality | Page 66
A block diagram depicts how objects and their attributes interrelate to create a concept.
A concept is an abstract idea or general notion that exists in people’s mental models. For example, pizza is a concept on which many actual pies are fired.
Chapter 3: Face Reality | Page 70
A Venn diagram is useful for highlighting overlapping concepts or objects. The overlap, known to some as the hedgehog or the nut, represents how these things relate. In this example, both pizza and movie relate to Friday night at home.
This same technique can be used to sort things into sets based on how they’re similar. For example, we might make a circle for movies we love and one for movies referencing pizza, and put the movies we love that reference pizza in the overlap.
Chapter 3: Face Reality | Page 72
A hierarchy diagram depicts how objects, concepts, people, and places relate to each other. In website design, hierarchy diagrams are often called sitemaps.
L-brackets, as seen below, tend to be easiest to read, but you may also see hierarchical relationships depicted as trees or pyramids.
Chapter 3: Face Reality | Page 73
A mind map illustrates the connections between concepts, objects, ideas, channels, people, and places within a particular context.
These concepts don’t necessarily live under an established hierarchy or sequence. For example, in the diagram above, I’ve outlined the various aspects of running a pizza parlor as the owner (me!) might think about them.
Chapter 3: Face Reality | Page 76
Chapter 4: Choose a Direction | Page 101
No matter how hard we try to be aware of opinions swirling around us, it’s hard to remain neutral. But in the end, progress can’t happen without a decision.
When you’re choosing a direction, you may run into these questions:
Some people choose to hide from the realities behind these questions. But if you shield your ideas and simply follow orders, you may end up with goal-crushing (and soul-crushing) results.
We have to balance what we know with what we see and what other people say.
We listen to our users and our guts. There is no one right way. There is only your way.
Chapter 4: Choose a Direction | Page 104
Are you facing a mess like Rasheed’s? Do your stakeholders speak the same language? Do you collectively speak the same language as your users? What language might be troublesome in the context of what you are doing? What concepts need to be better understood or defined?
To control your vocabulary:
Chapter 4: Choose a Direction | Page 89
The average person gives and receives directions all day long, constantly experiencing the impact of language and context. Whether it’s a grocery list from a partner or a memo from a manager, we’ve all experienced what happens when a poor choice of words leads to the wrong outcome. Whether we’re confused by one word or the entire message, the anxiety that comes from misunderstanding someone else’s language is incredibly frustrating.
Imagine that on your first day at a new job every concept, process, and term you’re taught is labeled with nonsense jargon. Now imagine the same first day, only everything you’re shown has clear labels you can easily remember. Which second day would you want?
We can be insecure or secure about the language we’re expected to use. We all prefer security.
Linguistic insecurity is the all too common fear that our language won’t conform to the standard or style of our context.
To work together, we need to use language that makes sense to everyone involved.
Chapter 4: Choose a Direction | Page 90
If we were to write a dictionary, we’d be practicing lexicography, or collecting many meanings into a list. When we decide that a word or concept holds a specific meaning in a specific context, we are practicing ontology.
Here are some examples of ontological decisions:
To refine your ontology, all you need is a pile of sticky notes, a pen, and some patience.
Chapter 4: Choose a Direction | Page 92
It’s important to discuss and vet your ontological decisions with stakeholders and users. Talking about language choices gives you a chance to test them.
It may sound obvious, but it’s quite common to think something is clearly defined before talking about it with other people.
A good starting point in exploring ontology is to bring everyone together to make a list of terms and concepts. Ask each person to share:
Go through each term as a group and use this as a forum for educating each other on what you know about language and context. Don’t “uh huh” your way through words you’ve never heard or don’t understand. Instead, untangle acronyms and unfamiliar phrases.
If someone uses a different word than you do, ask for clarification. Why do they use that word? Get them to explain it. Complexity tends to hide in minutiae.
Chapter 4: Choose a Direction | Page 93
A controlled vocabulary is an organized list of terms, phrases, and concepts intended to help someone navigate a specific context.
Documenting language standards can reduce linguistic insecurity.
A good controlled vocabulary considers:
Chapter 4: Choose a Direction | Page 94
A controlled vocabulary doesn’t have to end with terms you intend to use. Go deeper by defining terms and concepts that misalign with your intent.
For the sake of clarity, you can also define:
In my experience, a list of things you don’t say can be even more powerful than a list of things you do. I’ve been known to wear a whistle and blow it in meetings when someone uses a term from the don’t list.
Chapter 4: Choose a Direction | Page 95
I’ve avoided using these terms and concepts:
I have reasons why these words aren’t good in the context of this book. That doesn’t mean I never use them; I do in some contexts.
Chapter 7: Prepare to Adjust | Page 159
Abby Covert is an information architect. After ten years of practicing information architecture for clients, Abby worried that too few people knew how to practice it themselves. She decided that the best way to help would be to teach this important practice.
After two years of teaching without a textbook, Abby told her students that she intended to write the book that was missing from the world: a book about information architecture for everybody.
As she wrote the first draft, she identified a mess of inconsistencies in the language and concepts inherent in teaching an emerging practice. At the end of the semester, she had a textbook for art school students, but she didn’t have the book that she intended to write for everybody. She had gone in the wrong direction to achieve a short-term goal.
She was frustrated and fearful of starting over. But instead of giving up, Abby faced her reality and used the advice in this book to make sense of her mess.
To get to the book you are reading, she wrote over 75,000 words, defined over 100 terms as simply as she could, and tested three unique prototypes with her users.
She hopes that it makes sense.