Definition: A circumstance or influence that contributes to a result or outcome.
Also referenced as: Factors (noun)
Related to: Bias, Context, Goal, History, Intent, Stakeholder, User
Chapter 3: Face Reality | Page 52
No matter what you’re making, you probably need to consider several of these factors:
Chapter 4: Choose a Direction | Page 85
Once you know what level you’re working at, you can zoom in to the appropriate level of detail. Sometimes we need to zoom all the way in on an object. Other times it’s more important to zoom out to look at the ecosystem. Being able to zoom in and out as you work is the key to seeing how these levels affect one another.
When you’re deep in the details, it’s easy to forget your broad effect. When you’re working overhead, it’s easy to forget how your decisions affect things down on the ground. Making changes at one level without considering the affects they have on other levels can lead to friction and dissatisfaction between our users, our stakeholders, and us. One tiny change can spark a thousand disruptions.
For example, if we owned a restaurant and decided to eliminate paper napkins to be environmentally friendly, that would impact the entire restaurant, not just the table service our diners experience.
We’d need to consider other factors like where dirty napkins go, how we collect them, how often they’re picked up and cleaned, how many napkins we need on hand between cleanings, and if we should use paper napkins if something spills in the dining room.
One tiny decision leads to another, and another.
Chapter 5: Measure the Distance | Page 117
Some things are best measured moment to moment. Others are best measured over weeks, months, years, or even decades.
The right rhythm depends on your context and your intent. When you’re choosing a rhythm, think about the ways you collect data, how specific it needs to be, and how complex it is.
Consider these factors: